"No consideration" doesn't take it outside GST here
GST's general rule is that a supply needs consideration to be taxable. Schedule I is the list of specific exceptions, and Entry 4 is built for exactly this pattern: an import of services from a related person outside India, in the course of business, counts as a supply even when nothing is charged for it. A founder who controls the Indian company counts as a related person to it, the same way a group's foreign parent would. Whether the arrangement was ever written down as a formal licence makes no difference to whether the rule applies.
The relief that can zero the bill, and what it actually depends on
The company still has to account for GST under reverse charge on the deemed supply, valued at what an unrelated party would have charged. Here's the relief: where the Indian company is eligible for full input tax credit, a 2024 CBIC circular allows that value to be treated as Nil. In practice, the company self-charges GST and claims the identical amount back as credit, a wash, no real cash outflow.
The condition is the part that gets skipped. "Fully ITC-eligible" isn't automatic, it depends on the company not making exempt supplies alongside its taxable ones, and not holding blocked credits under Section 17(5). A company that assumes the relief applies without actually checking its own credit position is assuming, not verifying.
What goes wrong without a CA
The recurring pattern: the founder treats the free-use arrangement as informal and invisible, because no money moves, so nobody checks whether the company is genuinely fully ITC-eligible or files anything under reverse charge. If the company turns out not to be fully ITC-eligible, perhaps it has some exempt revenue nobody flagged as relevant to this question, the deemed supply carries a real GST liability on notional value, discovered only at an audit, well after the relief that might have zeroed it out was ever actually checked for.